Coach Emma Coates Departs England U23 Role to Become Head Coach at National Women's Soccer League's Bay FC

In a significant career move, the 34-year-old coach has left her position leading the Young Lionesses national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who led the San Jose-based club during its inaugural two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to test my abilities in a different setting.”

Coaching Pedigree

Since taking charge in 2023, Coates oversaw the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. She will be joined to America is her England assistant, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Kay Cossington, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Emma is not only an outstanding tactician, but she also has a strong record of elevating athletes to thrive domestically and internationally.”

“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were searching for,” she continued.

Bay FC's Journey

The club had a rollercoaster start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before facing difficulties to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their venture abroad. Emma, with Gemma, has played a pivotal part in strengthening the pathway between the young Lionesses and the first team.”

“Their work has directly impacted the development of many young players who have earned call-ups to senior Lionesses,” he added.

Pathway Success

Since taking over Mo Marley in 2023, Coates has been integral to the advancement of several players to the national team, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for new U23 coaching staff has begun, to continue the growth of the youth national team in the coming years.

Derrick Graham
Derrick Graham

A seasoned sports analyst with over a decade of experience in betting strategies and odds analysis, passionate about helping bettors make informed decisions.